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Design decisions based on customer perspectives

Software runs into trouble when it is driven only by “experts.” Our user experience research incorporates the people you are trying to reach into your design decisions.

User Experience Research

User research increases revenue and reduces cost because usable software and websites:

  • Increase productivity and customer satisfaction
  • Increase sales by building trust and loyalty
  • Reduce development time and maintenance costs
  • Decrease training and support costs

Green River has an extensive toolkit to connect with the user experience

Contextual Interviews & Observations: Our user experience staff interview end users wherever they are and specific to the context in which your application is used.

Expert Reviews: These are a quick, research-based approach to identify likely usability and access issues that we need to mitigate or further investigate

Usability Evaluations: We record audio, video and mouse/keyboard/touchscreen interactions from each of your target user groups. During these observations, we elicit users’ thoughts and look for common themes around effectiveness (success), efficiency (time and effort), and satisfaction (sense of control, positive impressions).

Website Visits Analysis: User analytics are an essential component of the decision making process. We comb through server logs to build metrics and analyses to incorporate in design decisions.Many of our clients have website usage tracking installed, such as Google Analytics, but are unsure how to find and use these data to identify problems and test adjustments. Green River identifies metrics of success, and creates reports inside the analytics dashboards. Typically, we create reports to assess engagement, market reach, campaign success, search success/problems, and sales. We can set up A/B testing so you can test two approaches within a feature, page or campaign and find out which performs better.

User Experience Design

Based on the findings from user research, we approach design grounded in the business needs combined with target audiences’ motivations, workflows, and preferences.

This often starts by drafting a list of user stories, such as “As an analyst, I have to filter a list of portfolios for those in specific countries, so I can report on progress in a specific region.” By identifying these stories and the way that an application will be used, we’re able to identify software functionality which determines the project’s phases.